Press Release: Modena, July 18, 2000.
International Maserati sales for the first six months
of 2000 have outshone all expectations with a 78% increase. 1202 cars were
delivered to customers compared with 674 over the same period in 1999. In
June, 212 Maseratis were delivered to new owners, a satisfying result
in that it represents the fourth consecutive month in which sales have
exceeded 200 units.
Germany has once more proved to be the biggest market
with 305 sales in the first six months, almost double of 1999s result.
Staggering considering the expected home market advantage that Maseratis
major competitors should have. Other major markets include England, Italy
and Switzerland. In Australia, sales have grown at even greater levels,
with 31 Maseratis delivered to customers, representing an amazing 520%
increase on the same period in 1999. For the 12 month period July 1999 to
June 2000, Maserati delivered exactly its first year allocation of 48
Maseratis.
Owing the majority of the sales success on the
popularity of the stunning 3200GT coupe, Maserati has proved the
Australian market demands a high performance sports coupe whilst the need
to accommodate 4 adults in handcrafted Italian style and comfort. In a
world full of compromises, the 3200GT rewards its owners in a way that
others cannot match.
With Maserati poised to return to the American market
in 2001, production will increase from 2000 units this year, to 5000 in
2003-2004. To celebrate Maseratis return to the largest automotive
market in the world, Maserati will be the featured marque at next months
50th Pebble Beach Concours dlegance, Concours Italiano and
the Monterey Historic Automobile Races at Laguna Seca. This comprehensive
display of Maseratis prowess on and off the racetrack, will be the
perfect launching pad for Maseratis rebirth in North America.