Press Release: August 23, 2000
Maserati has celebrated its return to the United
States of America in stylish fashion, by featuring at this years 50th
Concours dElegance at Pebble Beach. Maserati has not been represented
in the worlds largest car market for 10 years, but the 18th
hole at the exclusive Pebble Beach Resorts was the ideal setting
for Maseratis relaunch.
Among those gracing the beautiful foreshore of Carmel
Bay last Sunday, was a Maserati 5000 which belonged to the Shah of Persia.
Other notable entrants were a completely untouched berlinetta Pininfarina
Maserati A6 GCS, a Tipo 63 from the Artom collection and a 5000GT from the
Agnelli family collection.
The Pebble Beach Concours was an important stepping
stone for the relaunch of Maserati in the United States, the most
important market for Maserati. The President of Ferrari North America, Mr.
Stuart Robinson, announced plans to sell 50% of the worldwide production
in the United States alone, which will account for 5,000 units of the
anticipated 10,000 unit production in 2005. The release of the 3200GT and
upcoming spider in the United States next year, will complete the
worldwide relaunch of Maserati. The ambitions of the famous Trident brand
were made clear with the announcement that 25% of the global turnover of
Maserati over the next five years will be reinvested into the Maserati
factory and the design and production of new models. Year to date Maserati
sales have increased 78% worldwide, with Australia outperforming 1999
sales by a staggering 560%.
Maserati also celebrated its return to the United
States of America being honoured as the featured marque at the 27th
Annual Monterey Historic Races at Laguna Seca. Saturday the 19th
August 2000 went down in Maserati history, with the largest collection of
sports and grand tourer Maseratis ever assembled at the worlds most
famous meeting for historic cars. A collective roar of over 300 classic
Maseratis echoed amongst the rolling hills surrounding the Laguna Seca
Raceway. On hand to help in the celebrations were some of the most
glorious drivers of the past, including Sir Stirling Moss, Sir Jack
Brabham, Trintignant and the brave Maria Teresa de Filippis, who in the
fifties raced the same 250F Fangio won the F1 World Title in. Maserati is
still the only Italian marque to have won the classic Indianapolis event,
not once but twice.