The greatly anticipated unveiling of the Maserati
Spyder at this weeks Sydney Motorshow will undoubtedly see another
sales success for the famous Trident brand. The Maserati Spyder was first
unveiled by Michael Schumacher at last months Frankfurt Motorshow.
Anxious automotive aficionados from around the world have already placed
more than 700 orders for the sexy new convertible. The successful relaunch
back into the United States of America is already underway, with 270
customers already handing over fully paid deposits. Germany is next with
185 orders and the United Kingdom rounding out the top three with 117
orders.
As was the case with the Maserati 3200GT coup, the
first Australian showing is expected to see the entire first years
allocation of Spyders sold. With only 30 examples of the Spyder destined
for Australian shores in 2002, Maseratis exclusivity will certainly not
be jeopardised.
The National Sales and Marketing Manager for Maserati
in Australia, Herbert Appleroth explains; "The return of Maserati
to the all important United States marketplace will no doubt put pressure
on allocation numbers around world. However, we are confident that the
construction of the new engine facility at Ferrari S.p.A. and the
additional assembly line at Modena, will see our 2003 Spyder allocation
rise closer to 40 units. Australia is one of the most important markets
for Maserati in the world, consequently air freighting the worlds first
right hand drive version for the all-important Sydney Motorshow. Australia
is the first country to show the Spyder since the Frankfurt Motorshow last
month. The Maserati Spyders styling, quality and outright performance
will no doubt equate to a sales bonanza, much the same as the closely
related 3200GT coup. Being perfectly suited to the stunning Australian
climate, a significant order bank is expected prior to the first customer
deliveries in February 2002."
So those connoisseurs from other states are not
disadvantaged, the Maserati Spyder will make a brief appearance in each
capital city before being flown back to Italy.