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Maserati Spyder set for sales bonanza
 the Australian release at the Sydney Motorshow 
October 9, 2001
The Maserati Pages

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The greatly anticipated unveiling of the Maserati Spyder at this weeks Sydney Motorshow will undoubtedly see another sales success for the famous Trident brand. The Maserati Spyder was first unveiled by Michael Schumacher at last months Frankfurt Motorshow. Anxious automotive aficionados from around the world have already placed more than 700 orders for the sexy new convertible. The successful relaunch back into the United States of America is already underway, with 270 customers already handing over fully paid deposits. Germany is next with 185 orders and the United Kingdom rounding out the top three with 117 orders.

As was the case with the Maserati 3200GT coup, the first Australian showing is expected to see the entire first years allocation of Spyders sold. With only 30 examples of the Spyder destined for Australian shores in 2002, Maseratis exclusivity will certainly not be jeopardised.

The National Sales and Marketing Manager for Maserati in Australia, Herbert Appleroth explains; "The return of Maserati to the all important United States marketplace will no doubt put pressure on allocation numbers around world. However, we are confident that the construction of the new engine facility at Ferrari S.p.A. and the additional assembly line at Modena, will see our 2003 Spyder allocation rise closer to 40 units. Australia is one of the most important markets for Maserati in the world, consequently air freighting the worlds first right hand drive version for the all-important Sydney Motorshow. Australia is the first country to show the Spyder since the Frankfurt Motorshow last month. The Maserati Spyders styling, quality and outright performance will no doubt equate to a sales bonanza, much the same as the closely related 3200GT coup. Being perfectly suited to the stunning Australian climate, a significant order bank is expected prior to the first customer deliveries in February 2002."

So those connoisseurs from other states are not disadvantaged, the Maserati Spyder will make a brief appearance in each capital city before being flown back to Italy.

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